In today’s modern web world, what you say and how you say it, is everything. Data continues to show that users have continually shorter and shorter attention spans. What that means for small business owners is that you have to give people an immediate impression of what your company does and even more important, what you can do for them. That’s where a great headline comes in. When we talk about headline, we’re referring to the main statement(s) you make, typically at the top of your site. It’s generally the first thing users will read.
A couple quick tips for a great web headline:
- Be clear
- Be concise
- Don’t just use your company’s mission statement
- Don’t use jargon that could describe any company (be specific)
- Make it about them, not just about you (what are you doing for them?)
- Use supporting copy to elaborate on your message
Here are a few examples of some great ones:
Mint.com: It’s easy to understand what’s going on with your money
Square: Start accepting credit cards today
Box.com: Simple, secure sharing from anywhere
